Company News, Marketing News

Tide and Gain Roll Out ‘Up, Up and Away’

P&G links with Safe Kids Worldwide to mark laundry safety initiative.

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By: Christine Esposito

Editor-in-Chief

P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative reminding parents and caregivers to seal laundry detergent pacs up, store pacs up, and keep pacs away from children.   “At P&G, safety is our number one priority,” said Shailesh Jejurikar, P&G’s North America Fabric Care and new business develop...

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